Shot on iPhone launched the Unity campaign with a hero spot voiced by writer and poet Maya Angelou. Using the hero TV spot as our centerpiece, we created a fully integrated campaign to drive viewers to the film while amplifying the message "We are more alike than we are unalike." The Preroll spots were created by combing through more than 300,000 portraits actually #shotoniPhone, and carefully stitching them together to make seamless transitions from face to face. Installation and social extensions were developed using imagery #shotoniPhone to bring people from all around the world closer to you.
Agency: Media Arts Lab
Role: Art Director