Starbucks - 99% Ethically Sourced

The 15 year partnership between Conservation International and Starbucks revolutionized the global coffee industry with ethical compensation for farmers and sustainable farming practices around the world. This campaign commemorates the years of work achieved by CI and Starbucks as they reach a huge milestone, 99% ethically sourced coffee. To put that into perspective, Starbucks sells roughly 4 Billion cups of coffee per year. It's a big deal for people and the planet. 

Agency: Media Arts Lab 

Client: Conservation International + Starbucks 

Role: Art Director / Designer 

Voice: Ben Affleck