NFL - DNA

Every year the NFL pushes the concept of what a graphic package can be and this "NFL DNA" project for Monday Night Football was a bold new direction. The NFL design team completely up-ended their graphics package development process by working across several studios as embedded partners. We were less focused around a strict and overwhelming set of deliverables, and instead focused on playing with the software to push the look and feel of football imagery. 

Awards: 2020 Emmy - Outstanding Live Graphic Design

Studio: Big Block LA

Client: NFL

Role: Designer, Animator