iPhone - i see 5c

2014 marked Apple’s first foray into social media. Ever. What better way to start your online story than introducing the worlds most colorful iPhone. At the center of the campaign was a Tumblr hub filled with bright pop art inspired by the dot graphic visible of the back of iPhone 5c case. We created animations for over 40 animations to show everyone how personal your device could be. These animations were scaled to multiple sizes and localized to 10 countries, blasted all over the internet, and drove millions of clicks back to apple.com. Our campaign was featured in New York Magazine, Pitchfork and Wired. Pre-roll featured on YouTube, Vevo and ESPN.

Agency: Media Arts Lab

Client: Apple

Role: Sr. Animator